Meaning ● Customer Experience Insights (CXI) represent the actionable understanding gleaned from analyzing interactions between an SMB and its customers, driving informed business decisions regarding growth, automation, and implementation. These insights specifically focus on identifying pain points, predicting customer behavior, and optimizing the customer journey to increase satisfaction and loyalty within resource constraints typical of smaller businesses. Leveraging CXI allows SMBs to effectively target marketing efforts, improve product development based on real-world feedback, and streamline operational processes through targeted automation strategies.
