Meaning ● Customer Engagement Measurement for SMBs represents the systematic assessment of how customers interact with a business and its brand across all touchpoints. This informs strategic decision-making and operational adjustments designed to foster customer loyalty and support SMB growth. Automation allows businesses to collect and analyze data efficiently, revealing patterns and areas for improvement in customer interaction. Implementation involves setting up the tracking systems, interpreting results, and acting on the insights to enhance customer experience, ultimately boosting SMB revenues. Customer engagement provides valuable insights to SMBs for making necessary amendments and strategic alterations for growth. ● Analyzing customer journeys to determine areas of successes.
