Meaning ● Customer-Centric Retail, within the scope of Small and Medium-sized Businesses, denotes a business strategy centered on delivering exceptional customer experiences to foster loyalty and drive revenue growth. Focusing on the individual customer journey, it mandates that every business decision, from product development to marketing campaigns, places the customer’s needs and preferences at the forefront. Automation plays a key role, streamlining processes to enhance customer service and personalized interactions.
