Meaning ● Customer-Centric Personalization, in the context of Small and Medium-sized Businesses (SMBs), denotes the strategic tailoring of business interactions and offerings to individual customer needs and preferences, designed to boost growth through targeted marketing and enhanced customer engagement. Automation plays a vital role in this process, enabling SMBs to efficiently gather and analyze customer data to deliver relevant experiences. Successful implementation requires integrating personalization efforts across all customer touchpoints, fostering stronger relationships and driving revenue growth.
