Meaning ● Customer-Centric Marketing, as applied to SMBs, represents a strategic business philosophy focusing on delivering optimal customer value and experiences across all interaction points. Implementation in SMBs necessitates understanding customer needs and leveraging data for targeted engagement. Automation in this framework uses tools like CRM systems to personalize communication and streamline service, thereby increasing customer retention and driving sales growth. A key benefit for SMBs is the increased opportunity to build customer loyalty by consistently meeting and exceeding expectations, often achieved through focused initiatives such as personalized email campaigns and responsive customer service protocols.
