Meaning ● Customer-Centric Automation, in the setting of Small and Medium-sized Businesses (SMBs), strategically integrates automation technologies, especially in business departments like marketing and sales, around the needs and preferences of the customer. For SMB growth, such deliberate automation drives streamlined operational efficiencies. ● Consequently, personalized customer experiences become manageable, improving engagement. When effectively implemented, it enhances brand loyalty and fuels revenue growth via improved customer retention in competitive business landscape. ● Therefore, smart automation implementation delivers significant value for SMBs.
