Meaning ● Customer-Centric Approach, within the context of SMB growth, automation, and implementation, underscores a strategic business model prioritizing customer needs and experiences across all operational facets. Consequently, SMBs implementing this philosophy strive to build lasting customer relationships through personalized interactions, optimized processes, and proactive support, thereby fostering customer loyalty and driving revenue growth. Furthermore, successful implementation often involves leveraging automation tools to streamline customer service and gather valuable data for improved decision-making. In essence, it is about viewing business decisions through the lens of the customer, ensuring that every action contributes to enhanced customer value.● Businesses that place emphasis on customers find that a great product or service is not enough alone; now you also need exceptional service that differentiates the business to the targeted customer.