Meaning ● Culture Design Metrics, within the context of Small and Medium-sized Businesses (SMBs), constitute a system for evaluating and optimizing the organizational culture to achieve specific business goals related to growth, automation, and successful implementation of strategies. ● A well-defined set of culture design metrics allows SMB leadership to gauge the impact of cultural attributes on key performance indicators. ● In practice, these metrics quantify aspects like employee engagement, adaptability to change (especially regarding automation), alignment with strategic objectives, and the overall efficiency of project implementation processes, providing actionable insights for cultural adjustments that support business advancement.