Meaning ● Within the context of SMB expansion, streamlined processes, and practical application, viewing organizational culture as a strategic asset signifies the conscious alignment of shared values, beliefs, and behaviors to propel business objectives. Specifically, for SMBs, a purposefully developed culture acts as a competitive advantage, boosting employee engagement, attracting talent equipped for technological advancements, and facilitating the smooth integration of automation technologies. Cultivating a business culture that values innovation and agility is crucial for SMBs navigating the implementation of new technologies.