Meaning ● Cultural Network Analysis, when applied to SMB growth, centers on identifying and leveraging informal communication channels and shared values within an organization to facilitate automation implementation and achieve strategic business objectives. By mapping how information truly flows—rather than relying solely on hierarchical charts—SMBs can pinpoint bottlenecks in workflows and anticipate employee resistance to new automated systems. This method uncovers hidden influencers who can champion technology adoption, streamlining change management and accelerating time-to-value from investments in automation solutions.
