Meaning ● Cross-Sectoral Content Strategy, in the SMB arena, denotes a planned approach to creating and distributing information that resonates with audiences across multiple, distinct industries or sectors to drive growth. ● For SMBs, this often means repurposing existing content or developing new content themes applicable to different segments, optimizing marketing efforts. This targeted strategy streamlines automation workflows by enabling standardized communication templates tailored to varying business niches, boosting lead conversion rates and operational efficiency.
