Meaning ● Cross-Functional Empathy, in the context of SMB growth, signifies a keen understanding and appreciation of the diverse perspectives, challenges, and operational realities of various departments within the organization. This allows for better decision-making during automation implementation by anticipating potential roadblocks and resistance to change, especially crucial when deploying new systems that affect multiple teams in SMB operations. ● Furthermore, successful business automation hinges on aligning different departmental goals; empathy, in this context, serves as the vital lubricant ensuring team cooperation by clarifying the requirements for cross-department workflows in SMB companies. By perceiving the downstream implications for different teams and operations within the SMB from sales to marketing and customer service, strategic decisions during implementation can avoid negative repercussions.
