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CRM

Meaning ● CRM, or Customer Relationship Management, in the context of SMBs, embodies the strategies, practices, and technologies utilized to manage and analyze customer interactions and data throughout the customer lifecycle. Ultimately, the aim is to improve business relationships with customers, assist in customer retention, and drive sales growth.

In this environment, CRM implementation extends beyond simple software deployment, it requires adapting processes for automation and optimized data capture.

A physical directory, likely containing key performance indicators, and serving as a manual enterprise resource planning reference shows a system of information for a SMB. The cream pages fan upward in order, the pages bearing handwritten alphanumerics used for operational metrics that fuel business success. The black base contrasts with the ivory toned sheets and creates a sharp contrast to denote scaling. The retro technology underscores a timeless appeal to scaling business and productivity improvement, emphasizing the fusion of data, reporting and traditional methods for strategic planning within any startup or medium business context. The analog format offers a tactile reminder of problem solving within this entrepreneurial vision.

Delphi Method

Meaning ● Delphi Method: A structured technique for SMBs to gather and refine expert opinions for informed decisions.
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