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CRM

Meaning ● CRM, or Customer Relationship Management, in the context of SMBs, embodies the strategies, practices, and technologies utilized to manage and analyze customer interactions and data throughout the customer lifecycle. Ultimately, the aim is to improve business relationships with customers, assist in customer retention, and drive sales growth.

In this environment, CRM implementation extends beyond simple software deployment, it requires adapting processes for automation and optimized data capture.

Agile Customer Segmentation

Meaning ● Agile Customer Segmentation for SMBs is a dynamic approach to grouping customers for tailored strategies, driving growth through iterative data-driven insights.
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