Meaning ● CRM Data Enrichment, vital for SMB growth, refers to the process of augmenting existing Customer Relationship Management (CRM) data with additional information from internal and external sources. This process automates the collection and integration of new data points, offering a more complete and accurate customer view, which is crucial for informed decision-making in sales, marketing, and customer service strategies for SMBs.
Scope ● For SMBs, implementing CRM Data Enrichment typically involves leveraging specialized software and services to automatically append data attributes like company size, industry, contact details, social media presence, and other relevant business intelligence to existing customer profiles.
