Meaning ● CRM Automation Trends, crucial for SMBs, center on employing technological advancements within Customer Relationship Management systems to streamline sales, marketing, and customer service processes. ● As SMBs grow, adopting these automated workflows helps to enhance operational efficiency, reduce manual tasks, and ultimately improve customer experiences. ● Strategically implementing these trends allows SMBs to scale their operations without proportional increases in overhead, boosting profitability through enhanced customer lifetime value.