Meaning ● Coopetition Paradox in SMBs describes the strategic tension arising when small to medium-sized businesses simultaneously cooperate and compete with the same entities. In the pursuit of growth, automation, and efficient implementation strategies, SMBs often find themselves collaborating on standards or resource sharing while vigorously vying for market share. This paradox is central to SMB strategic planning, where carefully managed alliances can unlock significant value. ● Navigating this delicate balance requires SMB leaders to possess strategic foresight, recognizing opportunities for collaborative advantage without compromising their competitive edge. Ultimately, the success of a coopetition strategy depends on clear contractual agreements and mutual understanding between the partners, ensuring both parties benefit from the alliance. SMBs implementing digital transformation are likely to encounter coopetition scenarios as they adopt similar technologies and strive for efficiency.
