Meaning ● Conversational Engagement, within the SMB sector, signifies the strategic implementation of communication methods aimed at establishing meaningful interactions with customers, with a focus on boosting business growth. This includes leveraging automation tools and strategic initiatives to deepen customer relationships. ● Within the scope of SMB growth, it allows firms to utilize resources more efficiently while providing clients customized experiences, which in turn can promote loyalty and higher sales. It’s about moving beyond conventional marketing, by implementing a communications strategy where automation facilitates tailored dialogues.
