Meaning ● Conversational CRM represents a strategic approach to customer relationship management for SMBs, leveraging interactive communication channels like chatbots and messaging apps to deliver personalized customer experiences and automate key business processes. By integrating these conversations into a centralized system, SMBs can capture valuable customer data, improve engagement, and drive sales growth. ● This methodology supports growth by fostering stronger customer relationships. ● Through automation, repetitive tasks are streamlined, enabling SMB teams to focus on strategic initiatives. ● Implementing conversational CRM offers immediate engagement and targeted support. ● This integrated data drives better informed business decisions.
