Meaning ● A Continuous Strategic Review, within the SMB landscape, signifies a consistent, cyclical process of evaluating an organization’s strategic direction, operational efficiency, and market relevance, specifically focusing on growth objectives and incorporating automation. It entails scheduled assessments, typically conducted quarterly or biannually, enabling SMBs to adapt swiftly to market changes and internal operational developments, all whilst driving increased growth through automated functions. It is a structured approach, aligning resource allocation with strategic priorities and ensuring continuous improvement across key business functions. ● It involves analyzing key performance indicators (KPIs), competitor actions, and emerging market trends to refine strategies. ● The primary goal is proactive adaptation, where SMBs use insights to swiftly redirect resource allocation and operational improvements, improving profit and market share. ● Further driving organizational growth in specific cases can be achieved through automated functions, while this process identifies barriers to scaling and then focuses resources on eliminating them, resulting in enhanced operational output and productivity.