Meaning ● Contextual Ambidexterity, in the landscape of Small and Medium-sized Businesses (SMBs), defines the strategic capability to simultaneously pursue both exploratory innovation and efficiency-driven exploitation across varied business contexts. This is crucial for SMBs aiming for sustained growth by leveraging automation and effective implementation strategies. ● In practice, it enables an SMB to adapt its approach depending on the market situation, internal resources, and strategic goals. Contextual Ambidexterity means an SMB might implement automated systems for repetitive tasks while simultaneously experimenting with novel solutions for unexplored market segments.
