Meaning ● Competitive Advantage through Technology, in the SMB context, signifies leveraging technological solutions – ranging from streamlined automation tools to advanced data analytics – to outperform competitors. This is achieved by increasing efficiency, lowering operational costs, and delivering enhanced customer value. ● Implementation strategies often involve adopting cloud-based services for scalability, deploying CRM systems to improve customer relationships, and utilizing data analytics tools to gain actionable insights into market trends and customer behavior. This may also include automating key business processes to free up resources for innovation and strategic initiatives, thus propelling business growth.
