Meaning ● Competitive Advantage Redefinition, within the realm of Small and Medium-sized Businesses (SMBs), pertains to the strategic reassessment and modification of the factors that enable an SMB to outperform its rivals. In the context of SMB growth, this involves identifying previously unacknowledged strengths or developing new unique capabilities that differentiate the business in the marketplace. Automation initiatives can play a pivotal role in redefining competitive advantages, facilitating operational efficiencies and scalability previously unattainable.
