Meaning ● Communication ROI, in the context of Small and Medium-sized Businesses (SMBs), quantifies the financial and strategic gains derived from communication activities, relative to the investments made. It goes beyond simple awareness metrics, focusing on tangible business outcomes like increased sales, improved customer retention, or enhanced operational efficiency. Calculating Communication ROI helps SMBs justify communication expenditures and optimize strategies for growth. ● The proper and efficient calculation provides a means to automation and scalable implementation, contributing directly to business growth. It allows a clear assessment of whether investments in communication technology and staffing are creating tangible business value. Assessing communication’s value within the context of automation identifies gaps and opportunities to better reach customers or prospects. ● For example, CRM data can assess campaigns and automation in capturing a fuller view of communication returns, and provide the ability to justify the value of communication activities as a driver of SMB growth. Properly tracked returns helps prioritize activities that create measurable business impact. Analyzing and implementing a communication plan helps business owners clearly see the tangible business impact and ROI from investments made.
