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Communication Network Analysis

Meaning ● Communication Network Analysis, when considered in the context of SMB growth strategies, is a process of evaluating communication patterns within a company to determine how efficiently information is shared; it helps pinpoint structural impediments in the operational workflow. Its implementation is key for business automation, allowing SMBs to optimise existing processes and workflows to enhance productivity. ● For many SMBs, it’s a targeted diagnostic of information exchange to drive efficiency gains; a good implementation leads to the identification of critical communication bottlenecks which limit potential scale and growth. In simple terms, Communication Network Analysis pinpoints precisely who talks to whom, identifying key business relationships, information flow inefficiencies, and possible knowledge silos hindering growth.