Meaning ● Cognitive Lock-In Paradox, within the context of SMB automation, occurs when the perceived benefits of adopting a specific technology or automated process create dependence, hindering the ability to adapt to superior or more cost-effective solutions. It’s the SMB equivalent of vendor lock-in, except the constraints arise internally from cognitive biases and established workflows. ● For instance, an SMB might invest heavily in a particular CRM platform, customizing it extensively for their needs; consequently, migrating to a potentially better, less expensive system seems too complex and disruptive, even if the long-term advantages are clear. ● This stems from factors like loss aversion (the fear of losing the investment made) and confirmation bias (favoring information that supports the initial decision), leading to suboptimal strategic choices for growth.