Meaning ● Cognitive Enterprise Strategy, in the context of SMB growth, signifies a firm’s approach to leverage artificial intelligence, machine learning, and data analytics to automate processes, enhance decision-making, and improve customer experiences, thereby driving efficiency and scale.
Scope ● For SMBs, this entails identifying specific areas where cognitive technologies can streamline operations, such as automating customer service responses, improving inventory management, or personalizing marketing campaigns; this often requires a phased implementation, starting with pilot projects and scaling based on demonstrated ROI. The aim is to make the business more intelligent, agile, and responsive to market changes without the substantial investment associated with large enterprise implementations.
