Meaning ● Cognitive Business Strategy, in the context of SMBs, centers on employing advanced technologies such as artificial intelligence (AI) and machine learning (ML) to automate processes, gain actionable insights from data, and drive business growth. It is about intelligently applying cognitive tools to enhance decision-making, personalize customer experiences, and streamline operations to compete effectively. This often involves implementing solutions that can learn from data, adapt to changing market conditions, and automate repetitive tasks, freeing up human capital for more strategic initiatives. The goal is to create a more agile and responsive business model capable of leveraging data for competitive advantage.
