Meaning ● Cognitive Bias Mitigation refers to the strategic processes implemented by Small and Medium-sized Businesses to counteract the impact of unconscious prejudices and systematic errors in thinking. Crucially, these efforts improve decision-making quality, specifically related to business growth initiatives. Furthermore, this focus impacts the successful automation of core processes, and the effective implementation of new business strategies. Mitigating biases often entails structured frameworks, diverse perspectives, and data-driven analytics incorporated into the SMB’s operational flow. Bias awareness training becomes a routine exercise to better business outcomes and increased process efficiency.