Meaning ● Co-opetitive networks define strategic alliances among Small and Medium-sized Businesses (SMBs), where cooperation and competition coexist, fostering shared resources and market access while retaining individual competitive advantages. Within SMB growth strategies, it serves as a mechanism for collaborative scaling. The concept is essential for SMBs seeking to automate processes, as shared platforms and technologies can be developed or acquired more efficiently through co-opetitive arrangements. Implementation success hinges on establishing clear agreements about intellectual property and market territories, ensuring each SMB benefits without compromising its long-term autonomy. This collaborative structure permits SMBs to jointly innovate and address larger market segments that might be inaccessible alone. For automation specifically, several SMBs might co-develop a shared automation platform, reducing individual capital outlay. ● Such collaborative approaches accelerate technology adoption and expand market presence.
