Meaning ● Click-Through Rate (CTR) represents the percentage of impressions that result in a click, showing the effectiveness of online advertising or content in attracting an audience in Small and Medium-sized Businesses (SMB).
Scope ● Within SMB growth strategies, CTR is a key metric for evaluating marketing campaign success and return on investment, as efficient online advertisements and contents drives SMB expansion. Considering the SMB automation, CTR is used to optimize automated marketing workflows, helping the business deliver targeted content at minimal costs. Implementation of CTR analysis guides SMBs to refine their digital strategy to target high performing segments, maximizing the yield from the digital channels. Furthermore, improved CTRs from implementation increase website traffic and subsequently brand recognition, therefore leading to higher conversion rates, benefiting the revenue in Small and Medium-sized Businesses.
