Meaning ● Citizen Data Scientists, within the landscape of SMB growth, automation, and implementation, represent individuals possessing analytical skills beyond their primary roles. These professionals, though lacking formal data science training, leverage accessible tools and platforms to derive actionable insights from data. Their involvement enables SMBs to address specific business challenges, such as optimizing marketing campaigns and refining operational processes.
Scope ● The scope of Citizen Data Scientists in SMBs encompasses a wide range of activities. ● Initially, their responsibilities may include data collection and cleaning within departments like sales or customer service. Their capabilities subsequently extend to building basic predictive models using user-friendly software, which enhances decision-making across diverse functional areas. Furthermore, Citizen Data Scientists often champion data literacy within their respective teams, which contributes to a more data-driven culture, ultimately supporting scalability and sustained competitive advantage for the SMB. ● Their involvement directly addresses resource constraints common in SMBs, augmenting the impact of centralized data science initiatives.
