Meaning ● The Circular Digital Economy, within the SMB landscape, embodies a strategic business model leveraging digital technologies to optimize resource utilization and minimize waste across the entire product or service lifecycle. ● By implementing automated systems for tracking material flows and customer engagement, SMBs can enhance operational efficiency and promote sustainable business practices. This concept is particularly relevant for SMBs seeking to achieve both business growth and environmental responsibility through innovative implementation strategies. ● In practice, this involves SMBs adopting cloud-based platforms for resource management, utilizing data analytics to predict demand and reduce overproduction, and implementing digital marketing strategies to encourage product reuse or recycling, fostering a closed-loop system that maximizes value and minimizes environmental impact. The economic advantages include reduced operational costs, enhanced brand reputation, and access to new market segments valuing sustainability.
