Meaning ● A Chatbot Strategy defines how Small and Medium-sized Businesses (SMBs) can implement conversational AI to achieve specific growth objectives. Central to this plan is aligning chatbot capabilities with key business areas such as customer support, lead generation, and internal process automation. For instance, a well-crafted Chatbot Strategy ensures customer inquiries are addressed immediately, freeing up staff to focus on more complex business operations. Strategically, this encompasses defining the chatbot’s role, choosing the right platform, and mapping out typical customer interactions. Moreover, a core element of this strategy revolves around data analysis derived from chatbot interactions to consistently improve performance and enhance business outcomes. Planning this correctly reduces operational costs and increases customer satisfaction, a crucial advantage for SMB expansion.
