Meaning ● A Chatbot Conversion Strategy for SMBs represents a structured plan to leverage chatbots in order to guide prospects through the sales funnel, boosting customer acquisition and revenue growth. It defines how chatbots will interact with website visitors or app users to qualify leads, answer questions, schedule appointments, and ultimately drive conversions, typically involving specific Key Performance Indicators (KPIs) like conversion rates or cost per acquisition that need to be attained. Developing a useful strategy for an SMB often involves identifying frequently asked questions or points of friction in the customer journey and programming the chatbot to address these needs directly, ensuring quick and convenient support.
