Meaning ● A Chatbot Conversion Strategy for SMBs represents a structured plan to leverage chatbots in order to guide prospects through the sales funnel, boosting customer acquisition and revenue growth. It defines how chatbots will interact with website visitors or app users to qualify leads, answer questions, schedule appointments, and ultimately drive conversions, typically involving specific Key Performance Indicators (KPIs) like conversion rates or cost per acquisition that need to be attained. Developing a useful strategy for an SMB often involves identifying frequently asked questions or points of friction in the customer journey and programming the chatbot to address these needs directly, ensuring quick and convenient support. This should provide an easier means of getting in contact with the organization. ● Properly crafted, it offers personalized assistance. ● Automation of responses and lead qualification is at its core, creating higher efficiency for the team. ● Implementation requires selecting the right chatbot platform that integrates seamlessly with existing CRM or marketing automation tools, ensuring consistent data tracking and performance measurement. ● SMBs must understand the integration for a superior lead generation strategy.