Meaning ● Business Value Assessment, in the SMB sphere, represents a structured process to quantify the tangible and intangible benefits a project, initiative, or investment is projected to deliver to the organization, directly linking to growth objectives. Assessing value helps SMBs prioritize automation projects by focusing on implementations that generate the highest return on investment, contributing directly to scalability. Accurately evaluating project value prevents wasted resources by confirming alignment with strategic SMB goals, particularly during technology adoption. Understanding the “why” behind implementations, the process ensures resource allocation is based on well-grounded potential, enhancing decision-making agility for swift action. It provides data-driven insights enabling SMBs to strategically manage resources and validate project success.