Meaning ● Business Network Theory, as it applies to SMBs, involves analyzing and strategically managing the relationships between a company and its various stakeholders to foster growth. Leveraging this framework enables Small and Medium-sized Businesses to identify key partners, clients, and suppliers, facilitating increased efficiency and innovation. Essentially, it’s about recognizing that an SMB’s success is intricately tied to its network, and proactively cultivating those connections. Automation implementation becomes more streamlined as an SMB understands its network dependencies and can leverage digital tools to manage those relationships effectively. Recognizing symbiotic relationships enables targeted investment in automation that delivers disproportionate business benefits.
