Meaning ● Business Ecosystem Orchestration, within the context of Small and Medium-sized Businesses (SMBs), represents the strategic management of interdependent relationships among various entities, to achieve mutual growth objectives. Considering the scale of SMBs, effective orchestration hinges on automation. In the practical terms of an SMB, this means integrating customer relationship management (CRM) systems with supply chain management tools to automate order fulfillment. Further, successful implementation involves active monitoring and adjustment of these relationships to optimize performance and ensure alignment with business strategy. This orchestration ensures that automation initiatives, for instance, in marketing or customer service, enhance overall business outcomes.
