Meaning ● Business Ecosystem Engagement, within the SMB sector, denotes a deliberate strategy to connect with external entities – suppliers, customers, complementary businesses – to stimulate growth and innovation. ● This active involvement goes beyond simple transactions; instead, SMBs proactively cultivate relationships within their business sphere to leverage shared resources and knowledge, particularly in automation and technology integration projects. ● By creating strong ecosystem engagement, SMBs can accelerate automation implementation. ● Effective involvement involves choosing strategic partnerships that are suited to the growth objectives of the SMB, as well as executing those partnerships through implementation. ● This encompasses knowledge sharing, collaborative projects, and the development of joint solutions. ● The goal is to create a network effect that promotes mutual success and sustainable, scalable growth opportunities, improving process automation and SMB operations.
