Meaning ● Business-Driven Automation (BDA), within the realm of Small and Medium-sized Businesses (SMBs), signifies a strategic approach where automation initiatives are directly aligned with core business objectives, such as revenue growth, cost reduction, and enhanced customer experience. ● Unlike technology-led automation, BDA prioritizes identifying specific business challenges and opportunities first, then leverages automation tools and technologies to address them. This methodology ensures that automation investments yield tangible business results and support the overall SMB growth strategy. Implementation often involves a phased approach, starting with automating high-impact, well-defined processes, and progressively expanding to more complex workflows.
