Meaning ● Business Data Sustainability, within the scope of SMBs, refers to the ongoing strategies and practices employed to maintain the accuracy, accessibility, and security of business-critical data assets throughout their lifecycle. ● From a growth perspective, this encompasses the responsible management of data generated by expanding operations, ensuring it remains a reliable foundation for informed decision-making. ● For automation initiatives, it signifies the need for robust data governance frameworks to prevent errors and biases in automated processes that depend on data integrity. ● Implementation-wise, Business Data Sustainability focuses on creating data management systems that are scalable, resilient, and adaptable to evolving business needs, mitigating risks associated with data loss, corruption, or regulatory non-compliance. ● Furthermore, this entails establishing protocols for data retention, archival, and disposal that align with both legal requirements and ethical considerations. ● Effective SMB growth requires a committed and sustainable approach to the business’ data. ● Data quality and usability is also supported when SMB focuses on data sustainability, improving overall ROI.