Meaning ● Business Coopetition Strategies, in the context of SMBs, defines a collaborative business model where small to medium-sized enterprises, often competitors, engage in strategic alliances to achieve mutual growth objectives. This involves balancing competition with cooperation to leverage shared resources, access new markets, or implement automation technologies, boosting competitive advantage in the marketplace. ● For SMBs, coopetition can facilitate entry into previously unattainable market segments, reducing investment risks and improving operational efficiency. Implementation, here, often takes the form of joint ventures or shared technology platforms.
