Meaning ● Business commonalities, within the SMB landscape, refer to shared operational aspects, strategic goals, or technological requirements observed across various small to medium-sized enterprises. ● Examining these similarities allows for the creation of standardized automation solutions, which are adaptable for multiple SMBs, leading to cost efficiencies. ● This is particularly relevant in areas like customer relationship management (CRM) or enterprise resource planning (ERP) where core functionalities are often generic. ● By identifying where implementations can be templated or pre-configured, solution providers can reduce the time and expense associated with deployments. ● Furthermore, understanding common operational hurdles helps create growth strategies aimed at shared SMB limitations. ● For instance, many SMBs may face difficulties in securing funding, managing cash flow, or attracting skilled employees; addressing these universally through community-driven initiatives, policy recommendations, or bundled resources drives broader impact. ● Therefore, targeting these commonalities creates scaling efficiencies in support delivery, and product development for the benefit of SMB’s as a whole.