Meaning ● Business Anthropology, when applied to Small and Medium-sized Businesses (SMBs), provides critical insights into organizational culture, consumer behavior, and the impact of technology, directly informing strategic decisions around growth, automation, and implementation. ● Understanding the human element – how employees adapt to new software, or how customers perceive automated services – becomes vital for successful tech adoption and expansion strategies. ● In SMBs facing resource constraints, leveraging ethnographic research can pinpoint areas where automation truly benefits employees rather than alienating them, thereby optimizing workflows and enhancing overall business productivity.
