Meaning ● Burnout Rate Measurement quantifies the proportion of employees in an SMB experiencing burnout over a specific period, directly impacting productivity and retention, especially crucial during phases of rapid growth or intensive automation implementation. Effective measurement allows SMB leadership to proactively address stressors and prevent significant operational disruptions. Assessing this rate accurately requires careful analysis of factors such as workload, resource availability, and employee support systems; a high burnout rate signals systemic issues needing immediate attention to sustain long-term growth. Ignoring this metric jeopardizes both human capital and the success of new automated systems integration in SMB environments. The focus is on developing actionable insights to mitigate employee attrition and promote a healthier, more sustainable, and productive work environment for achieving organizational goals in growing SMBs.