Meaning ● Within the sphere of Small and Medium-sized Businesses (SMBs), brand storytelling constitutes a deliberate strategic action focused on connecting with target audiences on an emotional level to foster loyalty and promote business expansion. This entails SMBs using targeted strategies related to content and media investments, creating a coherent and believable account of the company’s history, values, and mission. Automation can streamline the distribution of these stories across various digital channels, optimizing reach and engagement with potential customers. For implementation, it requires identifying core brand values, understanding the audience’s aspirations, and consistently delivering the story through all touchpoints, ensuring it is aligned with the company’s vision and objectives.
