Meaning ● Brand reputation, for a Small or Medium-sized Business (SMB), represents the aggregate perception stakeholders hold regarding its reliability, quality, and values. In the context of SMB growth, automation initiatives often rely heavily on a strong reputation to build trust with new customers and maintain loyalty with existing ones. ● Successful implementation of automated systems, such as CRM or marketing automation, hinges on a pre-existing favorable view of the brand; otherwise, efficiency gains may be offset by customer resistance.
