Meaning ● Born-Global Strategy, in the context of SMBs, denotes a business approach where a company, from its inception, seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries. This strategy is particularly relevant for SMBs aiming for rapid growth via leveraging automation to streamline international market entry processes.● Essentially, it signifies an accelerated internationalization, skipping traditional sequential stages; SMBs can automate initial stages and immediately scale up to other global markets. ● Implementation frequently relies on technology-driven solutions for market research, customer relationship management, and supply chain optimization.● It’s a response to increased globalization and technological advances that level the playing field for smaller firms, permitting more agile SMBs to implement comprehensive enterprise-level systems such as ERPs to automate processes.
