Meaning ● Behavioral Targeting, in the context of SMB growth strategies, involves leveraging collected data on consumer behavior—online activity, purchase history, and demographic information—to deliver personalized and automated marketing messages. This allows SMBs to optimize their marketing spend by focusing on potential customers more likely to convert, thereby enhancing customer acquisition efficiency. Analyzing user browsing patterns aids in tailoring content and advertisements to specific segments, increasing engagement and driving sales for small businesses. Applying automation tools to deploy these targeted campaigns allows for scaled implementation.
